Funnels can be complicated … actually complicated, so complex that most people quit before they launch their first real project. Shift Kartra Blood Sugar
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.Shift Kartra Blood Sugar
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Shift Kartra Blood Sugar
The general idea is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge very high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Shift Kartra Blood Sugar
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Shift Kartra Blood Sugar
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Shift Kartra Blood Sugar
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or attain their preferred condition Shift Kartra Blood Sugar
Action: give them the opportunity to buy
Most sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea below (in addition to a link to download the entire funnel!).Shift Kartra Blood Sugar
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … However make sure you sign up, due to the fact that I have big prepare for funnel builders in the works quickly!
This simple (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.Shift Kartra Blood Sugar
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the best mental weapon we need to persuade people.
There is so much details out there that it is incredibly difficult to know which to trust.
Social evidence provides us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re almost ready to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for service warranties:
30+ day refund 110% cash back assurance.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so crucial.
You need actually to request for their money and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Shift Kartra Blood Sugar
This tutorial provided you an overview of current best practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!