Funnels can be made complex … really complicated, so complicated that the majority of people quit prior to they launch their very first real project. Sequence Kartra
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Sequence Kartra
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Sequence Kartra
The basic idea is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.Sequence Kartra
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Sequence Kartra
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Sequence Kartra
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or achieve their preferred condition Sequence Kartra
Action: provide the opportunity to buy
Most sales funnels extend these steps across numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (as well as a link to download the entire funnel!).Sequence Kartra
Get the whole funnel for free????
The complimentary One Page Funnel has ended … However make certain you register, due to the fact that I have big plans for funnel builders in the works soon!
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.Sequence Kartra
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much information out there that it is extremely challenging to understand which to trust.
Social proof offers us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re almost all set to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for warranties:
30+ day money back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so essential.
You require in fact to request their money and take it!
Here’s where your checkout kind is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Sequence Kartra
This tutorial offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is essential to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!