Funnels can be made complex … really made complex, so complex that the majority of people quit before they release their very first genuine project. Selling Products To Public With Kartra
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge very high prices for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you must:
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Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their pain or achieve their preferred condition
Action: provide the opportunity to buy
Many sales funnels extend these steps across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea listed below (as well as a link to download the entire funnel!).Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But ensure you sign up, due to the fact that I have huge plans for funnel contractors in the works quickly!
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.Selling Products To Public With Kartra
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some suggestions:
Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the best psychological weapon we have to convince people.
There is so much info out there that it is extremely tough to know which to trust.
Social proof offers us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re practically all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are numerous effective formats for warranties:
30+ day money back 110% money back guarantee.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You require in fact to request for their money and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of existing best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
