Funnels can be complicated … truly complicated, so complicated that the majority of people quit prior to they introduce their very first real project. Scott Moran Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Scott Moran Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Scott Moran Samcart
The general idea is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge very high costs for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Scott Moran Samcart
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Scott Moran Samcart
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you should:Scott Moran Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their pain or accomplish their preferred condition Scott Moran Samcart
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each idea below (along with a link to download the entire funnel!).Scott Moran Samcart
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … However ensure you register, due to the fact that I have huge prepare for funnel contractors in the works quickly!
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.Scott Moran Samcart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the very best psychological weapon we have to encourage people.
There is a lot details out there that it is extremely tough to know which to trust.
Social evidence gives us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re almost all set to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day money back 110% cash back assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so important.
You require in fact to request for their money and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Scott Moran Samcart
This tutorial gave you a summary of current finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!