Funnels can be made complex … actually made complex, so complex that the majority of people quit before they release their first genuine project. Samcart Zapier
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Zapier
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Zapier
The basic concept is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge very high prices for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Samcart Zapier
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Samcart Zapier
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Samcart Zapier
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to eliminate their discomfort or accomplish their desired condition Samcart Zapier
Action: give them the chance to purchase
The majority of sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each concept below (in addition to a link to download the whole funnel!).Samcart Zapier
Get the whole funnel for free????
The complimentary One Page Funnel has ended … But ensure you sign up, since I have huge prepare for funnel builders in the works quickly!
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.Samcart Zapier
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the very best psychological weapon we have to encourage individuals.
There is a lot info out there that it is extremely challenging to understand which to trust.
Social proof offers us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re practically prepared to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Reviews have revealed that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product assurance.
There are numerous effective formats for warranties:
30+ day refund 110% refund assurance.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You require actually to request for their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Zapier
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!