Funnels can be complicated … really complicated, so complicated that the majority of people give up before they launch their very first real project. Samcart With Teachable Femtrepreneur
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart With Teachable Femtrepreneur
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart With Teachable Femtrepreneur
The basic idea is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high costs for this guarantee:
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Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Samcart With Teachable Femtrepreneur
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Samcart With Teachable Femtrepreneur
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you should:Samcart With Teachable Femtrepreneur
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to remove their discomfort or achieve their preferred condition Samcart With Teachable Femtrepreneur
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle below (in addition to a link to download the entire funnel!).Samcart With Teachable Femtrepreneur
Get the whole funnel for free????
The complimentary One Page Funnel has ended … However make certain you sign up, since I have huge plans for funnel contractors in the works quickly!
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.Samcart With Teachable Femtrepreneur
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Some ideas:
Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best psychological weapon we have to encourage individuals.
There is so much info out there that it is incredibly hard to understand which to trust.
Social proof gives us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re practically prepared to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item warranty.
There are a number of effective formats for warranties:
30+ day refund 110% cash back guarantee.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require really to request for their money and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart With Teachable Femtrepreneur
This guide gave you a summary of current best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
