Funnels can be complicated … really made complex, so complex that most people quit before they introduce their very first real project. Samcart What Is It
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart What Is It
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart What Is It
The basic concept is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high prices for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Samcart What Is It
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Samcart What Is It
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you should:Samcart What Is It
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to eliminate their pain or accomplish their desired condition Samcart What Is It
Action: give them the chance to buy
Most sales funnels extend these steps throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (in addition to a link to download the entire funnel!).Samcart What Is It
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But make certain you sign up, due to the fact that I have huge prepare for funnel contractors in the works soon!
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.Samcart What Is It
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice lousy marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best mental weapon we need to persuade people.
There is a lot details out there that it is exceptionally hard to know which to trust.
Social proof gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re practically all set to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product warranty.
There are several effective formats for warranties:
30+ day money back 110% cash back guarantee.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so crucial.
You need really to request their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart What Is It
This tutorial provided you a summary of present finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!