Funnels can be made complex … really complicated, so complex that most people quit prior to they release their very first real project. Samcart Websites
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Websites
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Websites
The basic idea is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge incredibly high prices for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Samcart Websites
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Samcart Websites
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you must:Samcart Websites
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to eliminate their pain or achieve their preferred condition Samcart Websites
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (as well as a link to download the whole funnel!).Samcart Websites
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … However ensure you sign up, because I have big plans for funnel home builders in the works soon!
This simple (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.Samcart Websites
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the best mental weapon we have to encourage people.
There is a lot details out there that it is extremely challenging to understand which to trust.
Social evidence provides us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for service warranties:
30+ day money back 110% cash back guarantee.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You need in fact to request for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Websites
This guide provided you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!