Funnels can be made complex … truly made complex, so complicated that many people give up before they introduce their first genuine campaign. Samcart Vs Ultracart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Samcart Vs Ultracart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Vs Ultracart
The basic concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart has the ability to charge incredibly high costs for this guarantee:
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Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart Vs Ultracart
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).Samcart Vs Ultracart
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you must:Samcart Vs Ultracart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to remove their pain or accomplish their preferred condition Samcart Vs Ultracart
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions across several pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea below (as well as a link to download the whole funnel!).Samcart Vs Ultracart
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … But ensure you sign up, due to the fact that I have huge plans for funnel builders in the works soon!
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.Samcart Vs Ultracart
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we need to encourage people.
There is so much information out there that it is extremely hard to understand which to trust.
Social evidence offers us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re practically prepared to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are a number of effective formats for warranties:
30+ day refund 110% money back guarantee.
Your client wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, however so crucial.
You need in fact to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Vs Ultracart
This guide offered you a summary of present finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!