Funnels can be made complex … actually complicated, so complicated that most people quit prior to they release their very first genuine campaign. Samcart Vs Convertkit
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Samcart Vs Convertkit
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Vs Convertkit
The basic idea is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge extremely high rates for this guarantee:
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Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Samcart Vs Convertkit
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).Samcart Vs Convertkit
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Samcart Vs Convertkit
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its ability to eliminate their pain or achieve their wanted condition Samcart Vs Convertkit
Action: provide the chance to buy
The majority of sales funnels extend these actions throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (as well as a link to download the entire funnel!).Samcart Vs Convertkit
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However ensure you register, since I have big plans for funnel builders in the works soon!
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.Samcart Vs Convertkit
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the very best psychological weapon we have to convince individuals.
There is so much information out there that it is incredibly challenging to understand which to trust.
Social proof offers us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day money back 110% cash back assurance.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You need actually to request their cash and take it!
Here’s where your checkout kind comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Vs Convertkit
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!