Funnels can be made complex … really made complex, so complicated that the majority of people quit prior to they launch their first genuine project. Samcart Video
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Video
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Video
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge very high rates for this pledge:
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Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.Samcart Video
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).Samcart Video
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Samcart Video
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to eliminate their pain or attain their wanted condition Samcart Video
Action: provide the chance to buy
Most sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each concept below (along with a link to download the whole funnel!).Samcart Video
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … But make certain you register, due to the fact that I have huge prepare for funnel builders in the works soon!
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Samcart Video
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Some tips:
Never ever lie … seriously – there are enough lousy marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the very best psychological weapon we have to persuade individuals.
There is so much details out there that it is extremely challenging to understand which to trust.
Social proof offers us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re almost ready to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are several successful formats for service warranties:
30+ day cash back 110% cash back assurance.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You need actually to request for their cash and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Video
This tutorial offered you a summary of present finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
