Funnels can be complicated … really complicated, so complicated that many people give up prior to they introduce their very first real project. Samcart Vat
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Vat
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Vat
The general idea is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge incredibly high costs for this pledge:
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Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Samcart Vat
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).Samcart Vat
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Samcart Vat
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to remove their discomfort or achieve their wanted condition Samcart Vat
Action: give them the chance to buy
Most sales funnels extend these steps across numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle listed below (as well as a link to download the whole funnel!).Samcart Vat
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However ensure you sign up, due to the fact that I have big prepare for funnel home builders in the works soon!
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.Samcart Vat
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Some ideas:
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the very best psychological weapon we have to persuade individuals.
There is so much details out there that it is exceptionally challenging to understand which to trust.
Social evidence offers us an easy way out … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day money back 110% cash back guarantee.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Vat
This guide provided you an introduction of present best practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!