Funnels can be made complex … really complicated, so complex that the majority of people quit prior to they launch their first real campaign. Samcart Upgrade
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Upgrade
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Upgrade
The general idea is that you can design a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Samcart Upgrade
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).Samcart Upgrade
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Samcart Upgrade
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or achieve their desired condition Samcart Upgrade
Action: provide the chance to purchase
Most sales funnels extend these actions across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each idea listed below (as well as a link to download the entire funnel!).Samcart Upgrade
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you register, since I have big prepare for funnel home builders in the works quickly!
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.Samcart Upgrade
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we have to persuade people.
There is a lot details out there that it is extremely difficult to know which to trust.
Social evidence offers us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re practically ready to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Upgrade
This guide offered you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!