Funnels can be complicated … truly made complex, so complicated that many people quit prior to they release their very first genuine project. Samcart Updates
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Updates
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Updates
The general concept is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high prices for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Samcart Updates
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Samcart Updates
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you should:Samcart Updates
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to eliminate their pain or accomplish their wanted condition Samcart Updates
Action: provide the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea below (along with a link to download the entire funnel!).Samcart Updates
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you register, due to the fact that I have big plans for funnel builders in the works soon!
This easy (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.Samcart Updates
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we have to convince people.
There is a lot details out there that it is extremely difficult to know which to trust.
Social proof offers us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re almost prepared to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for warranties:
30+ day cash back 110% money back warranty.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, but so important.
You need actually to ask for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Updates
This tutorial offered you an introduction of current best practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!