Funnels can be complicated … truly made complex, so complex that many people give up prior to they release their very first genuine campaign. Samcart Uk
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Uk
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Uk
The general idea is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge incredibly high costs for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Samcart Uk
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Samcart Uk
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Samcart Uk
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to eliminate their pain or achieve their preferred condition Samcart Uk
Action: provide the opportunity to buy
A lot of sales funnels extend these actions across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each idea below (as well as a link to download the whole funnel!).Samcart Uk
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … But make sure you register, because I have huge prepare for funnel contractors in the works quickly!
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.Samcart Uk
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the best mental weapon we have to encourage individuals.
There is a lot information out there that it is exceptionally tough to know which to trust.
Social proof offers us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re almost all set to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are numerous effective formats for warranties:
30+ day money back 110% refund guarantee.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need actually to request their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Uk
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!