Funnels can be made complex … truly made complex, so complicated that most people give up before they introduce their very first genuine project. Samcart Tutorials
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Tutorials
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Tutorials
The basic idea is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Samcart Tutorials
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Samcart Tutorials
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Samcart Tutorials
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their discomfort or achieve their desired condition Samcart Tutorials
Action: give them the chance to buy
The majority of sales funnels extend these actions across several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each principle listed below (as well as a link to download the whole funnel!).Samcart Tutorials
Get the whole funnel totally free????
The free One Page Funnel has ended … But ensure you sign up, because I have big plans for funnel builders in the works quickly!
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.Samcart Tutorials
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is a lot information out there that it is exceptionally difficult to know which to trust.
Social evidence gives us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re practically prepared to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% refund warranty.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require really to request for their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Tutorials
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!