Funnels can be made complex … truly complicated, so complicated that many people quit prior to they launch their first genuine project. Samcart Trial
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Trial
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Trial
The basic concept is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high rates for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Samcart Trial
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).Samcart Trial
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you should:Samcart Trial
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to remove their pain or accomplish their preferred condition Samcart Trial
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each concept listed below (in addition to a link to download the whole funnel!).Samcart Trial
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … However ensure you register, since I have huge prepare for funnel contractors in the works soon!
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.Samcart Trial
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the best psychological weapon we need to encourage individuals.
There is a lot information out there that it is incredibly difficult to understand which to trust.
Social proof offers us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re almost all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are several successful formats for service warranties:
30+ day money back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need really to ask for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Trial
This tutorial provided you an overview of current finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!