Funnels can be made complex … actually complicated, so complicated that many people give up before they release their first genuine campaign. Samcart Track Abandon Cart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Track Abandon Cart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Track Abandon Cart
The basic concept is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high costs for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Samcart Track Abandon Cart
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).Samcart Track Abandon Cart
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Samcart Track Abandon Cart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to eliminate their pain or achieve their wanted condition Samcart Track Abandon Cart
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each idea listed below (as well as a link to download the entire funnel!).Samcart Track Abandon Cart
Get the entire funnel for free????
The free One Page Funnel has actually expired … However ensure you sign up, because I have huge plans for funnel builders in the works quickly!
This easy (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.Samcart Track Abandon Cart
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the best psychological weapon we have to encourage individuals.
There is a lot info out there that it is incredibly hard to understand which to trust.
Social evidence gives us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it means they’re nearly ready to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Testimonials have revealed that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are a number of effective formats for guarantees:
30+ day money back 110% money back guarantee.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Track Abandon Cart
This guide provided you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!