Funnels can be made complex … truly complicated, so complex that most people give up before they launch their first genuine campaign. Samcart Themes
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Themes
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Themes
The general concept is that you can create a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge very high prices for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Samcart Themes
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).Samcart Themes
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you need to:Samcart Themes
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to remove their pain or attain their wanted condition Samcart Themes
Action: provide the opportunity to buy
Many sales funnels extend these actions across several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each principle below (in addition to a link to download the entire funnel!).Samcart Themes
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But ensure you register, due to the fact that I have big plans for funnel contractors in the works quickly!
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.Samcart Themes
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the best mental weapon we have to persuade individuals.
There is so much details out there that it is incredibly hard to understand which to trust.
Social evidence provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it means they’re practically ready to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Reviews have shown that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item assurance.
There are a number of successful formats for warranties:
30+ day money back 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so crucial.
You need actually to request their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Themes
This guide offered you a summary of present best practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!