Funnels can be made complex … really complicated, so complex that the majority of people quit before they launch their first real project. Samcart Support
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Support
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Support
The general concept is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge extremely high costs for this pledge:
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Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Samcart Support
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Samcart Support
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you need to:Samcart Support
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to eliminate their pain or attain their wanted condition Samcart Support
Action: provide the opportunity to purchase
Many sales funnels extend these actions throughout numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each idea listed below (in addition to a link to download the whole funnel!).Samcart Support
Get the whole funnel for free????
The free One Page Funnel has actually expired … However ensure you sign up, since I have huge prepare for funnel builders in the works soon!
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.Samcart Support
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Some suggestions:
Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the best psychological weapon we need to convince people.
There is so much information out there that it is incredibly hard to know which to trust.
Social proof provides us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re practically all set to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are several successful formats for guarantees:
30+ day money back 110% refund warranty.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Support
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
