Funnels can be complicated … truly complicated, so complicated that the majority of people give up prior to they introduce their very first real campaign. Samcart Store
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Store
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Store
The basic concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge incredibly high costs for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.Samcart Store
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).Samcart Store
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Samcart Store
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to eliminate their pain or achieve their desired condition Samcart Store
Action: provide the chance to purchase
Most sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (in addition to a link to download the whole funnel!).Samcart Store
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … But make sure you sign up, due to the fact that I have big prepare for funnel contractors in the works quickly!
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.Samcart Store
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best psychological weapon we have to convince people.
There is a lot information out there that it is exceptionally hard to know which to trust.
Social proof offers us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous effective formats for guarantees:
30+ day money back 110% refund assurance.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so essential.
You need actually to request for their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Store
This guide provided you an overview of existing finest practices. I hope you enjoyed it. In addition, it is essential to resolve the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!