Funnels can be complicated … actually made complex, so complicated that the majority of people quit prior to they launch their first genuine project. Samcart + Shopify
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Samcart + Shopify
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart + Shopify
The basic idea is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high costs for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Samcart + Shopify
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Samcart + Shopify
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Samcart + Shopify
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition Samcart + Shopify
Action: give them the chance to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle listed below (as well as a link to download the whole funnel!).Samcart + Shopify
Get the whole funnel for free????
The free One Page Funnel has expired … However ensure you register, because I have huge prepare for funnel home builders in the works quickly!
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Samcart + Shopify
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best psychological weapon we need to persuade people.
There is so much info out there that it is exceptionally challenging to know which to trust.
Social proof provides us an easy way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re almost prepared to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for warranties:
30+ day money back 110% money back assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart + Shopify
This tutorial provided you a summary of current best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!