Funnels can be made complex … truly made complex, so complex that many people quit before they launch their very first real campaign. Samcart Shipstation
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Shipstation
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Shipstation
The general concept is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Samcart Shipstation
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).Samcart Shipstation
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you should:Samcart Shipstation
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to eliminate their discomfort or achieve their desired condition Samcart Shipstation
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each idea listed below (in addition to a link to download the whole funnel!).Samcart Shipstation
Get the whole funnel totally free????
The totally free One Page Funnel has expired … However make sure you register, due to the fact that I have big plans for funnel home builders in the works soon!
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.Samcart Shipstation
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the best psychological weapon we have to convince individuals.
There is so much information out there that it is exceptionally tough to understand which to trust.
Social proof offers us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it means they’re nearly prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have revealed that your product has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are several successful formats for service warranties:
30+ day money back 110% refund warranty.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You require in fact to request their money and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Shipstation
This guide gave you a summary of present best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!