Funnels can be made complex … truly made complex, so complicated that most people give up prior to they introduce their very first genuine project. Samcart Segment.io
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.Samcart Segment.io
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Segment.io
The general concept is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high rates for this promise:
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Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Samcart Segment.io
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Samcart Segment.io
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Samcart Segment.io
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition Samcart Segment.io
Action: provide the chance to buy
The majority of sales funnels extend these steps across multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea listed below (as well as a link to download the entire funnel!).Samcart Segment.io
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However ensure you register, because I have big plans for funnel contractors in the works quickly!
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.Samcart Segment.io
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the very best psychological weapon we have to convince individuals.
There is a lot info out there that it is exceptionally difficult to understand which to trust.
Social evidence gives us a simple escape … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re almost ready to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have shown that your item has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for warranties:
30+ day money back 110% refund warranty.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so essential.
You require actually to ask for their money and take it!
Here’s where your checkout kind comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Segment.io
This tutorial provided you an overview of current best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!