Funnels can be complicated … truly made complex, so complex that many people quit prior to they introduce their very first real campaign. Samcart Sales Pages
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Sales Pages
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Sales Pages
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high prices for this guarantee:
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Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Samcart Sales Pages
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).Samcart Sales Pages
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:Samcart Sales Pages
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or achieve their desired condition Samcart Sales Pages
Action: give them the opportunity to purchase
Most sales funnels extend these steps across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea below (along with a link to download the whole funnel!).Samcart Sales Pages
Get the entire funnel for free????
The free One Page Funnel has actually expired … But make sure you sign up, since I have huge prepare for funnel contractors in the works soon!
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.Samcart Sales Pages
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the very best mental weapon we need to convince individuals.
There is so much information out there that it is exceptionally hard to know which to trust.
Social evidence gives us a simple escape … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it means they’re practically ready to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Reviews have shown that your product has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day refund 110% money back guarantee.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You require really to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Sales Pages
This tutorial offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!