Funnels can be made complex … actually complicated, so complex that most people quit before they release their very first genuine project. Samcart Review Manager
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Review Manager
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Review Manager
The basic concept is that you can develop a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Samcart Review Manager
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Samcart Review Manager
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you must:Samcart Review Manager
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to remove their discomfort or achieve their preferred condition Samcart Review Manager
Action: give them the opportunity to purchase
Many sales funnels extend these steps across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each idea listed below (as well as a link to download the whole funnel!).Samcart Review Manager
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … However make sure you sign up, since I have huge prepare for funnel builders in the works quickly!
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.Samcart Review Manager
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we have to encourage individuals.
There is so much information out there that it is exceptionally difficult to know which to trust.
Social evidence gives us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re practically all set to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are several successful formats for warranties:
30+ day cash back 110% cash back guarantee.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You require in fact to request for their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Review Manager
This guide gave you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!