Funnels can be made complex … truly complicated, so complicated that the majority of people quit before they launch their first real project. Samcart Referral Program
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart Referral Program
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Referral Program
The general concept is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge extremely high prices for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Samcart Referral Program
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Samcart Referral Program
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Samcart Referral Program
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or attain their wanted condition Samcart Referral Program
Action: give them the opportunity to purchase
Most sales funnels extend these actions across several pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea below (along with a link to download the whole funnel!).Samcart Referral Program
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … But ensure you register, due to the fact that I have big plans for funnel home builders in the works quickly!
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.Samcart Referral Program
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot details out there that it is incredibly challenging to know which to trust.
Social evidence provides us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Assurance
If they have actually made it this far, it means they’re nearly all set to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Referral Program
This guide offered you an overview of current finest practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!