Funnels can be made complex … truly complicated, so complex that most people quit prior to they introduce their very first genuine campaign. Samcart Products
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Products
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Products
The basic concept is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge exceptionally high rates for this promise:
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Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Samcart Products
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Samcart Products
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Samcart Products
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to eliminate their pain or accomplish their wanted condition Samcart Products
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea below (as well as a link to download the entire funnel!).Samcart Products
Get the whole funnel totally free????
The free One Page Funnel has ended … However make sure you register, because I have big plans for funnel contractors in the works soon!
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.Samcart Products
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some ideas:
Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the best mental weapon we have to encourage individuals.
There is a lot details out there that it is extremely challenging to understand which to trust.
Social evidence offers us a simple escape … if countless people have already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it means they’re almost prepared to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Reviews have revealed that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require in fact to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Products
This guide gave you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
