Funnels can be made complex … really made complex, so complicated that the majority of people give up before they launch their first real campaign. Samcart Pre-upsell
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Pre-upsell
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Pre-upsell
The basic concept is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this promise:
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Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Samcart Pre-upsell
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).Samcart Pre-upsell
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you should:Samcart Pre-upsell
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to remove their pain or achieve their preferred condition Samcart Pre-upsell
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across several pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (in addition to a link to download the entire funnel!).Samcart Pre-upsell
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … However make certain you register, due to the fact that I have huge prepare for funnel builders in the works quickly!
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.Samcart Pre-upsell
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Some tips:
Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the best mental weapon we have to persuade people.
There is so much information out there that it is extremely tough to understand which to trust.
Social proof provides us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is all about.
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for warranties:
30+ day refund 110% refund warranty.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You require actually to request for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Pre-upsell
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
