Funnels can be made complex … truly complicated, so complicated that most people give up prior to they release their first real campaign. Samcart Plans
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Plans
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Plans
The basic concept is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge extremely high rates for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Samcart Plans
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).Samcart Plans
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:Samcart Plans
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or accomplish their desired condition Samcart Plans
Action: provide the opportunity to purchase
Most sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle below (as well as a link to download the entire funnel!).Samcart Plans
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … However make certain you register, since I have huge plans for funnel home builders in the works quickly!
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.Samcart Plans
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are skeptical. Social proof is the best psychological weapon we need to convince individuals.
There is so much details out there that it is extremely challenging to know which to trust.
Social proof gives us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re practically all set to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Reviews have shown that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require in fact to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?Samcart Plans
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!