Funnels can be made complex … really complicated, so complicated that the majority of people quit before they introduce their first real project. Samcart/photzy
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart/photzy
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart/photzy
The basic idea is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge very high costs for this guarantee:
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Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Samcart/photzy
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).Samcart/photzy
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you should:Samcart/photzy
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to remove their discomfort or accomplish their wanted condition Samcart/photzy
Action: give them the chance to purchase
Many sales funnels extend these steps across multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept below (as well as a link to download the entire funnel!).Samcart/photzy
Get the whole funnel for free????
The totally free One Page Funnel has expired … But make sure you sign up, due to the fact that I have big plans for funnel contractors in the works soon!
This simple (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.Samcart/photzy
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some ideas:
Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we need to convince people.
There is so much details out there that it is incredibly challenging to understand which to trust.
Social proof offers us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they have actually made it this far, it means they’re almost ready to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You require actually to ask for their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart/photzy
This guide provided you an introduction of current best practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
