Funnels can be made complex … actually made complex, so complex that many people quit before they release their first genuine project. Samcart Payment Processors
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart Payment Processors
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Payment Processors
The general idea is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge exceptionally high costs for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Samcart Payment Processors
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).Samcart Payment Processors
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:Samcart Payment Processors
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their pain or attain their preferred condition Samcart Payment Processors
Action: provide the chance to purchase
The majority of sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).Samcart Payment Processors
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However ensure you register, since I have big plans for funnel contractors in the works quickly!
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.Samcart Payment Processors
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we need to convince individuals.
There is a lot info out there that it is incredibly difficult to understand which to trust.
Social evidence provides us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it means they’re practically all set to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item warranty.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need really to request their cash and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Payment Processors
This tutorial gave you an overview of existing best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!