Funnels can be made complex … really complicated, so complex that many people quit before they release their very first real campaign. Samcart Order Summary
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Samcart Order Summary
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Order Summary
The basic idea is that you can design a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high costs for this promise:
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Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Samcart Order Summary
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).Samcart Order Summary
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you must:Samcart Order Summary
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to remove their discomfort or accomplish their wanted condition Samcart Order Summary
Action: provide the chance to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).Samcart Order Summary
Get the whole funnel totally free????
The free One Page Funnel has ended … But ensure you sign up, since I have huge plans for funnel home builders in the works quickly!
This easy (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.Samcart Order Summary
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Some tips:
Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the very best psychological weapon we need to convince people.
There is a lot information out there that it is extremely difficult to understand which to trust.
Social evidence offers us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re almost ready to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% refund assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require in fact to ask for their money and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Order Summary
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
