Funnels can be made complex … truly complicated, so complicated that most people give up prior to they launch their first real campaign. Samcart Order Forms
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Order Forms
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Order Forms
The basic concept is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart has the ability to charge exceptionally high rates for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.Samcart Order Forms
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Samcart Order Forms
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:Samcart Order Forms
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their pain or attain their desired condition Samcart Order Forms
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea below (in addition to a link to download the whole funnel!).Samcart Order Forms
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … But make sure you register, since I have huge prepare for funnel home builders in the works soon!
This basic (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.Samcart Order Forms
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the very best psychological weapon we need to encourage individuals.
There is a lot information out there that it is incredibly difficult to know which to trust.
Social evidence offers us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it implies they’re almost all set to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% refund warranty.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require in fact to request their cash and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Order Forms
This guide gave you an overview of current best practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!