Funnels can be made complex … really complicated, so complicated that the majority of people give up prior to they release their very first real campaign. Samcart Order Bump
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Order Bump
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Order Bump
The general idea is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge very high costs for this guarantee:
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Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.Samcart Order Bump
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).Samcart Order Bump
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Samcart Order Bump
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to eliminate their pain or attain their desired condition Samcart Order Bump
Action: provide the opportunity to purchase
Most sales funnels extend these steps across numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (as well as a link to download the entire funnel!).Samcart Order Bump
Get the entire funnel free of charge????
The free One Page Funnel has actually ended … However make certain you sign up, because I have big plans for funnel contractors in the works quickly!
This easy (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.Samcart Order Bump
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we have to encourage people.
There is so much info out there that it is extremely challenging to understand which to trust.
Social proof provides us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re nearly prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund assurance.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need really to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Order Bump
This guide offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!