Funnels can be made complex … actually complicated, so complicated that the majority of people give up prior to they launch their very first genuine campaign. Samcart Optimizemember
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Optimizemember
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Optimizemember
The general concept is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high prices for this promise:
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Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Samcart Optimizemember
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Samcart Optimizemember
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Samcart Optimizemember
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or achieve their wanted condition Samcart Optimizemember
Action: give them the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each principle listed below (as well as a link to download the entire funnel!).Samcart Optimizemember
Get the whole funnel totally free????
The totally free One Page Funnel has ended … But make sure you register, due to the fact that I have big prepare for funnel builders in the works quickly!
This simple (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.Samcart Optimizemember
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the very best psychological weapon we have to encourage people.
There is so much details out there that it is exceptionally hard to understand which to trust.
Social proof offers us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it means they’re practically ready to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% money back assurance.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You require in fact to request for their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Optimizemember
This guide gave you a summary of present best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!