Funnels can be made complex … actually made complex, so complex that the majority of people quit prior to they release their very first real project. Samcart Ontraport
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Ontraport
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Ontraport
The general concept is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge extremely high prices for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.Samcart Ontraport
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Samcart Ontraport
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Samcart Ontraport
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or accomplish their desired condition Samcart Ontraport
Action: give them the chance to purchase
A lot of sales funnels extend these actions across numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).Samcart Ontraport
Get the entire funnel for free????
The free One Page Funnel has expired … But make sure you sign up, because I have big plans for funnel contractors in the works soon!
This basic (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.Samcart Ontraport
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the best mental weapon we have to convince individuals.
There is so much details out there that it is exceptionally tough to know which to trust.
Social proof gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You require in fact to ask for their money and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Ontraport
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!