Funnels can be made complex … truly made complex, so complicated that the majority of people give up prior to they release their very first genuine campaign. Samcart One Page Website
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart One Page Website
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart One Page Website
The basic concept is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high costs for this promise:
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Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Samcart One Page Website
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Samcart One Page Website
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Samcart One Page Website
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their discomfort or achieve their desired condition Samcart One Page Website
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle below (along with a link to download the entire funnel!).Samcart One Page Website
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … But make certain you register, since I have big prepare for funnel contractors in the works quickly!
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.Samcart One Page Website
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Some tips:
Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we need to persuade people.
There is a lot info out there that it is exceptionally hard to know which to trust.
Social proof offers us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re practically prepared to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day refund 110% money back guarantee.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You require actually to request their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart One Page Website
This tutorial offered you a summary of present best practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
