Funnels can be made complex … actually made complex, so complex that most people give up before they launch their very first real project. Samcart One Click Upsell
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart One Click Upsell
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart One Click Upsell
The basic idea is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high prices for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Samcart One Click Upsell
In fact, using Cartflows and your favorite WordPress page builder (and even just Gutenberg).Samcart One Click Upsell
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Samcart One Click Upsell
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or attain their desired condition Samcart One Click Upsell
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea listed below (in addition to a link to download the entire funnel!).Samcart One Click Upsell
Get the entire funnel for free????
The free One Page Funnel has actually ended … However make sure you sign up, due to the fact that I have big plans for funnel home builders in the works soon!
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.Samcart One Click Upsell
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the very best psychological weapon we need to convince individuals.
There is so much info out there that it is incredibly hard to understand which to trust.
Social evidence offers us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Reviews have shown that your product has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for service warranties:
30+ day money back 110% cash back warranty.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You need actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart One Click Upsell
This guide provided you a summary of existing best practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!