Funnels can be complicated … truly made complex, so complex that the majority of people quit before they introduce their first real project. Samcart News
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.Samcart News
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart News
The basic idea is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.Samcart News
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Samcart News
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Samcart News
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to remove their pain or accomplish their wanted condition Samcart News
Action: provide the chance to buy
A lot of sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each idea below (in addition to a link to download the whole funnel!).Samcart News
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … But make certain you sign up, because I have big plans for funnel contractors in the works quickly!
This basic (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Samcart News
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the very best psychological weapon we have to convince people.
There is so much information out there that it is incredibly difficult to know which to trust.
Social proof provides us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re almost all set to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are numerous effective formats for warranties:
30+ day money back 110% money back assurance.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart News
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!