Funnels can be made complex … actually complicated, so complex that the majority of people give up before they release their first real campaign. Samcart Multisite
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Multisite
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Multisite
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high rates for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.Samcart Multisite
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Samcart Multisite
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Samcart Multisite
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to eliminate their discomfort or achieve their wanted condition Samcart Multisite
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout several pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (as well as a link to download the entire funnel!).Samcart Multisite
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But ensure you sign up, since I have huge prepare for funnel builders in the works quickly!
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.Samcart Multisite
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot details out there that it is incredibly difficult to know which to trust.
Social proof provides us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re almost all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are several effective formats for guarantees:
30+ day money back 110% cash back assurance.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need actually to ask for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Multisite
This guide offered you an overview of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!