Funnels can be complicated … truly made complex, so complicated that the majority of people quit before they launch their first genuine campaign. Samcart Multiple Products
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Multiple Products
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Multiple Products
The basic idea is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high prices for this pledge:
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Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.Samcart Multiple Products
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Samcart Multiple Products
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Samcart Multiple Products
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to eliminate their pain or attain their wanted condition Samcart Multiple Products
Action: give them the chance to purchase
Most sales funnels extend these steps throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea below (in addition to a link to download the entire funnel!).Samcart Multiple Products
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But ensure you sign up, due to the fact that I have huge plans for funnel contractors in the works quickly!
This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.Samcart Multiple Products
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the best psychological weapon we have to convince people.
There is so much info out there that it is extremely challenging to understand which to trust.
Social evidence gives us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they have actually made it this far, it means they’re nearly all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product guarantee.
There are several successful formats for guarantees:
30+ day refund 110% money back warranty.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, but so important.
You need actually to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Multiple Products
This tutorial gave you an introduction of present best practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!