Funnels can be made complex … truly made complex, so complicated that most people give up prior to they release their very first genuine project. Samcart Mparticle
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Samcart Mparticle
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Mparticle
The general idea is that you can create a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge very high costs for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Samcart Mparticle
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Samcart Mparticle
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:Samcart Mparticle
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or attain their desired condition Samcart Mparticle
Action: give them the chance to buy
Most sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (in addition to a link to download the entire funnel!).Samcart Mparticle
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … However make sure you register, since I have huge prepare for funnel builders in the works soon!
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each component.Samcart Mparticle
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the best mental weapon we have to convince people.
There is a lot info out there that it is incredibly difficult to know which to trust.
Social evidence gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re almost ready to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Reviews have revealed that your item has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are a number of effective formats for service warranties:
30+ day refund 110% money back warranty.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You need in fact to request their cash and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Mparticle
This guide provided you an introduction of current best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!