Funnels can be made complex … actually complicated, so complex that the majority of people give up prior to they launch their first genuine campaign. Samcart Merge Duplicate
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Merge Duplicate
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Merge Duplicate
The general concept is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge extremely high rates for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Samcart Merge Duplicate
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).Samcart Merge Duplicate
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Samcart Merge Duplicate
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their pain or accomplish their preferred condition Samcart Merge Duplicate
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (in addition to a link to download the whole funnel!).Samcart Merge Duplicate
Get the entire funnel for free????
The free One Page Funnel has actually expired … But make sure you sign up, due to the fact that I have huge plans for funnel home builders in the works soon!
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Samcart Merge Duplicate
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the best psychological weapon we have to convince individuals.
There is a lot details out there that it is incredibly tough to know which to trust.
Social proof gives us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re practically all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are numerous successful formats for warranties:
30+ day money back 110% money back guarantee.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require really to request their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?Samcart Merge Duplicate
This tutorial gave you an introduction of current best practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!