Funnels can be made complex … actually made complex, so complicated that most people quit prior to they release their very first genuine project. Samcart Membermouse
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Membermouse
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Membermouse
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge incredibly high rates for this guarantee:
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Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Samcart Membermouse
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Samcart Membermouse
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Samcart Membermouse
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or accomplish their desired condition Samcart Membermouse
Action: give them the chance to purchase
The majority of sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each idea listed below (as well as a link to download the entire funnel!).Samcart Membermouse
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … However make sure you register, because I have big plans for funnel home builders in the works soon!
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.Samcart Membermouse
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some ideas:
Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the best mental weapon we need to convince individuals.
There is a lot details out there that it is exceptionally challenging to understand which to trust.
Social proof provides us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous effective formats for service warranties:
30+ day money back 110% cash back guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You require actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Membermouse
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
