Funnels can be made complex … actually made complex, so complicated that most people quit prior to they release their first genuine campaign. Samcart Marketplace Name
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Marketplace Name
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Marketplace Name
The general concept is that you can create a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge extremely high costs for this promise:
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Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Samcart Marketplace Name
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Samcart Marketplace Name
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Samcart Marketplace Name
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to remove their pain or achieve their wanted condition Samcart Marketplace Name
Action: provide the chance to purchase
Many sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).Samcart Marketplace Name
Get the whole funnel for free????
The free One Page Funnel has expired … But make sure you register, since I have huge plans for funnel builders in the works soon!
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.Samcart Marketplace Name
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Some pointers:
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the very best mental weapon we need to persuade people.
There is so much information out there that it is incredibly tough to understand which to trust.
Social proof gives us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Testimonials have revealed that your product has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day money back 110% money back warranty.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You require really to ask for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Marketplace Name
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
