Funnels can be complicated … actually made complex, so complicated that the majority of people give up before they launch their very first real campaign. Samcart Mailchimp
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Mailchimp
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Mailchimp
The general idea is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge exceptionally high prices for this guarantee:
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Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Samcart Mailchimp
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Samcart Mailchimp
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:Samcart Mailchimp
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their pain or accomplish their wanted condition Samcart Mailchimp
Action: give them the chance to purchase
Most sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each concept below (as well as a link to download the whole funnel!).Samcart Mailchimp
Get the whole funnel for free????
The totally free One Page Funnel has expired … However make sure you register, because I have huge prepare for funnel home builders in the works soon!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.Samcart Mailchimp
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Some suggestions:
Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are doubtful. Social proof is the very best psychological weapon we have to convince people.
There is a lot info out there that it is exceptionally hard to understand which to trust.
Social evidence provides us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re practically prepared to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Reviews have revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are numerous effective formats for service warranties:
30+ day refund 110% refund warranty.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You need actually to request for their money and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Mailchimp
This guide provided you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
