Funnels can be made complex … actually complicated, so complicated that the majority of people quit before they launch their first genuine project. Samcart Logo Size
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Samcart Logo Size
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Logo Size
The basic idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge very high rates for this pledge:
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Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Samcart Logo Size
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Samcart Logo Size
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you should:Samcart Logo Size
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or achieve their wanted condition Samcart Logo Size
Action: provide the opportunity to buy
Many sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each principle below (in addition to a link to download the whole funnel!).Samcart Logo Size
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However make sure you register, since I have big plans for funnel builders in the works quickly!
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.Samcart Logo Size
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Some suggestions:
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the best psychological weapon we need to encourage individuals.
There is a lot info out there that it is incredibly challenging to know which to trust.
Social proof offers us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re almost prepared to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have revealed that your product has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are a number of effective formats for service warranties:
30+ day refund 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so important.
You need really to request their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Logo Size
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
