Funnels can be made complex … actually complicated, so complex that most people give up prior to they release their first genuine campaign. Samcart Learndash WordPress
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Learndash WordPress
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Learndash WordPress
The basic concept is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge very high prices for this pledge:
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Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Samcart Learndash WordPress
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Samcart Learndash WordPress
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you must:Samcart Learndash WordPress
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their pain or attain their wanted condition Samcart Learndash WordPress
Action: provide the chance to purchase
Most sales funnels extend these actions across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each principle below (as well as a link to download the entire funnel!).Samcart Learndash WordPress
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … However make sure you sign up, because I have huge prepare for funnel contractors in the works quickly!
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.Samcart Learndash WordPress
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
Some suggestions:
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the best mental weapon we have to encourage people.
There is so much information out there that it is exceptionally challenging to understand which to trust.
Social evidence offers us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re practically prepared to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Reviews have revealed that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% money back warranty.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You require actually to request their money and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?Samcart Learndash WordPress
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
