Funnels can be complicated … actually made complex, so complex that the majority of people give up prior to they launch their very first real campaign. Samcart Layaway
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Layaway
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Layaway
The basic concept is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge very high costs for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.Samcart Layaway
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Samcart Layaway
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Samcart Layaway
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their pain or achieve their desired condition Samcart Layaway
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept listed below (as well as a link to download the whole funnel!).Samcart Layaway
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But make certain you register, because I have huge plans for funnel contractors in the works quickly!
This simple (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Samcart Layaway
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the very best mental weapon we have to encourage people.
There is a lot info out there that it is incredibly hard to know which to trust.
Social evidence provides us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re almost prepared to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for service warranties:
30+ day money back 110% refund warranty.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?Samcart Layaway
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!